The International Model Forest Network (IMFN) links Model Forests around the world. These are large landscapes where communities, governments, researchers and businesses manage the land together.The IUCN Forests and Grasslands team asked Greenpop to create a communications package that shows what this approach achieves. The network needed materials to use at conferences and in negotiations. It also wanted lasting resources that explain its work to funders, policymakers and partners.
We began with a vision session with the IUCN team to agree on the audience, the purpose and how we would work together. From there, we built the package – with one singular visual identity – around one simple idea: when people govern a landscape together, forests recover, and the IMFN has the evidence to show it. We focused on four Model Forests, each telling a different part of that story:
The pilot phase is complete, and the results are clear: youth-led action works. We are now looking for partners to help us scale this movement and reach thousands more young environmental leaders across the Global South.
From the urban centres of South Africa to the vibrant landscapes of Kenya, young environmental leaders are using Nature Buddy to drive tangible change. Watch their stories and see how gamified learning is sparking a restoration revolution.
The pilot may be over, but the mission continues. We have distilled our learnings and methodologies into a comprehensive We Are Nature Toolkit. This resource is designed for educators, youth leaders, and community organisers looking to facilitate high-impact biodiversity action.
Enquire about the We Are Nature Toolkit
