Our work is a holistic, locally led approach to revitalising entire landscapes across Sub-Saharan Africa. We weave together sustainable development and ecological restoration to build a thriving, resilient future for both people and planet.
From forests and grasslands to rivers and oceans, the health and diversity of Earth’s ecosystems are the basis of human prosperity and well-being. Our focus on restoration is rooted in the four essential services these habitats provide:
Products people obtain from nature like food, fresh water, wood, and genetic resources.
Process that keep our environment stable like climate regulation, flood control, and pollination.
Recreational, spiritual, aesthetic, psychological and educational benefits of nature.
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Fundamental, long-term processes like nutrient cycling, soil formation, and habitat provision.
Land degradation, the decline in the productivity and health of land, is one of the most urgent environmental and social crises facing Sub-Saharan Africa. According to the UNCCD Data Dashboard, 263.15 million hectares (or 11.96%) of reported land in Africa is degraded. This decline manifests in forms like desertification and severe deforestation, and is intrinsically linked to global challenges, including poverty, drought vulnerability, and food insecurity.
Landscape restoration is the crucial, proven approach we use to halt and reverse this trend across the continent. Our work is intentionally aligned with, and contributes to, major international frameworks:
Our work contributes directly to Target 2, restoring at least 30% of degraded ecosystems by 2030, through reforestation and habitat restoration across our project sites.
As an Official Supporting Partner, we help drive the Decade's core mission: preventing, halting, and reversing the degradation of ecosystems on every continent, using proven restoration methods on the ground.
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Our reforestation work supports Article 5 of the Agreement, which recognises forests as vital carbon sinks, while our community-based approach builds local resilience to climate impacts already underway.
The Bonn Challenge calls for 350 million hectares of degraded and deforested land to be restored globally by 2030. Every hectare we restore is a direct, measurable contribution toward that target.
Our work contributes directly to SDG 15 (Life on Land), SDG 13 (Climate Action), SDG 1 (No Poverty), and SDG 17 (Partnerships for the Goals), through ecological restoration, community partnership, and sustainable livelihoods.
We don’t just plant trees; we restore whole ecosystems. Using the internationally recognised Forest Landscape Restoration (FLR) framework and the principle of Bioregionalism, we ensure the right interventions are placed in the right locations to heal both people and the planet. Our approach is built on three pillars:
Restoring and protecting land based on its natural ecological boundaries. We focus on indigenous reforestation and alien vegetation management to build climate-resilient landscapes.
Working hand-in-hand with local partners who bring deep contextual and often indigenous knowledge, we ensure long-term, locally owned impact.
Integrating activities like agroforestry and beekeeping to ensure that restoration provides tangible economic benefits and food security for the people who steward the land.
Since 2010, Greenpop has been dedicated to restoring our planet and connecting people with nature.
Dive deeper into our specific initiatives driving change across Sub-Saharan Africa:
Our flagship reforestation projects focused on restoring key temperate forests and their ecological balance in South Africa, Malawi, Zambia and Tanzania.
Helping smallholder tea growers adapt to climate change and manage natural resources sustainably in the Thyolo and Mulanje districts of Malawi.
Every hectare restored, every indigenous tree planted, and every partner we support is powered by people like you. Join the movement to heal landscapes and secure a thriving future for all.
Fund the future of our forests. Every indigenous tree planted is a step toward a more resilient future. Support our active restoration sites and help us regrow the wild.
Align your brand with landscape-scale impact. From meeting ESG goals to funding biodiversity corridors, we build strategic partnerships that matter.
Join us at our flagship annual event to plant thousands of trees, attend workshops, and enjoy live music in the heart of the forest. Tickets are limited so don't delay!
